More customers.Smarter spend.Better profit.
Websites, marketing and financial control for UK businesses.
Cassidy & Clarity is two founders who do the work, not just advise on it. We work together across your business — from your website, marketing and how you're found in search and AI, to your finances, systems and where your money is really being made or lost.
We each bring different experience, but we don't work in separate boxes. We research, challenge ideas, find opportunities and use the right tools to work out what will make the biggest difference. Then we get on and do it.
Every month, we focus on whatever will do the most for your growth and profit — and tell you when something needs your attention.
Websites · Marketing · SEO · AI search · Financial control
The gap
A quick check, before we talk.
Three questions. Most owners we meet can only answer one of them with any confidence — that gap, between the three, is exactly what a fractional growth practice closes.
Or take the free 5-Point Growth Check to see where you stand — takes two minutes.
What we do
Three things. Every month.
Everything we do points at one of these. And we do the work ourselves.
More customers
Get found on Google
We fix and grow your SEO so more people searching for what you do find you first.
A website that brings in enquiries
We design, build and look after a site that's quick, clear and easy to enquire on.
Get found in AI search
We make sure ChatGPT, Google's AI answers and the like know who you are and recommend you.
Smarter spend
Sort out your finances
We clean up your books so the numbers are right and you can trust them.
Find where money leaks
We go through suppliers, subscriptions and costs, and show you where to cut and where to spend more.
Know what actually pays
We show you which customers and services make you money, and which don't.
Better profit
Where the two meet.
Check your pricing and margins
We test whether you're charging enough for the work that pays best.
Research where to grow next
We look at your market and your numbers to find the next opportunity worth chasing.
Agree what's next, every month
We decide together what will do the most for your profit, and we get on with it.
Not sure where to start? The Health Check looks at your finances and your online visibility together.
The Practice
A fractional growth practice, built around your business.
It's a small, senior team — two founders — working with your business on a monthly retainer, doing whatever helps it grow next. Not a fixed list of services, not a bookkeeper and a marketer in separate rooms. One connected piece of work, pointed at growth, run by people who actually know your business.
"Fractional" means senior partnership at a fraction of what hiring those roles in-house would cost. Every month we agree together what's going to move the needle most, and get on with it. We're in proactive contact when something needs your attention, and we leave you alone when everything's running well.
Investment
One retainer, shaped to your business.
We don't have packages. We have one type of engagement — a monthly retainer where both of us work with you on whatever moves your business forward next.
The shape of the work, and the right level of investment, is something we agree together — not something you pick from a menu.
From
£295
/month + VAT
- No packages
- No setup fees
- No long contracts
Getting started
Three steps to get going.
01
Book a chat, or the Health Check
A free conversation about your business — or a deeper, paid review of your finances and visibility together.
02
We look at the numbers, together
Your finances and your online visibility, reviewed side by side. See real examples of a month's work →
03
Agree the plan, get started
We agree what's going to move the needle first, and get on with it. No lengthy onboarding.
Founders
Co-founders
Two founders, one practice, built around growing service businesses.
Ivelina Nikolova and Darren Lock started Cassidy & Clarity because they kept meeting the same kind of business owner: someone running a real, growing small business who was tired of having the most important parts of their back office handled by firms that weren't actually focused on helping them grow.
Between them, they've spent over two decades working with small UK businesses on the things that decide whether they grow or stay stuck. Cassidy & Clarity is what happens when you put that experience into one practice, with one shared goal, run by two founders who actually pick up the phone.
Ready to grow your business in partnership?
Two ways to start.
Book a chat — a free, no-obligation conversation about your business, where it is, and where you want it to be. We'll work out whether we're the right fit and what the partnership could look like for you.
Book a Health Check — £495 + VAT for a combined review of your finances and your online visibility, delivered by both of us. A complete report and walk-through call, with the full £495 credited against your first three months of retainer if you go on to work with us.