01Services

What the work actually looks like.

Cassidy & Clarity doesn't sell a fixed menu of services. We sell a monthly retainer where two founders work on whatever helps your business grow next. Which means the most useful thing this page can do is show you what that actually looks like in practice — what a real month of the work might involve, and how the two halves of the picture come together.

02The foundations

What stays constant.

Underneath everything we do for a client, two things stay consistently in place. The financial foundation — accurate books, visible cashflow, real management information. The visibility foundation — a sound website, a well-kept Google Business Profile, a coherent online presence. We keep both of those solid every month. Everything else flexes.

03What a month can look like

Four examples.

These aren't a menu and they aren't promises. They're illustrations of how the work shapes itself to what a business actually needs, drawn from the kinds of situations small businesses face.

When margins are tightening.

A small business had been quietly losing ground on profitability for two quarters. We spent the month going service-by-service through the books, identifying two loss-making lines and one significantly under-priced customer. Recommendation: discontinue one service, reprice another, have a direct pricing conversation with the under-charged customer. The website service pages were updated the same month to reflect the new positioning.

Stronger, simpler business doing less and earning more.

When enquiries dry up.

New enquiries had visibly slowed. We traced it to two service pages that had dropped in Google search visibility — thin content, no recent updates. Most of the month went on rebuilding those pages properly. On the finance side, we checked runway: the slowdown wasn't yet a problem, but two more months and it would be.

The client got both — the immediate visibility fix and a clear read on how long they had to fix it.

When a new opportunity comes up.

A client was thinking about launching a new service line. We modelled the financials together — setup cost, required pricing, break-even volume, cash impact over six months — while looking at the visibility side: what people were searching for, who else offered it, what the website would need. Combined recommendation: yes, but at a higher price point than the client had initially considered, and with a staged launch.

A real decision made with both halves of the picture visible.

When everything is running well.

A quiet month. No fires, no big decisions, no urgent calls. Ivelina kept the books current and refined a monthly profit-by-service report. Darren refreshed the Google Business Profile and responded to a couple of new reviews. We sent a short summary at month-end: here's where the business is, nothing else needs attention.

Sometimes the best month is the one where there's not much to do.

04The point

Why this is the way we work.

A bookkeeper does bookkeeping. A marketing agency does marketing. Neither can move with the business when what the business needs next changes — which it does, all the time. The examples above aren't unusual; they're typical. A month of profitability work, then a month of website rebuilding, then a strategic decision, then a quiet month of maintenance. That's how a growing small business actually uses senior support, and it's why we built the practice this way.

05CTA

Curious what your first month might look like?

The best way to find out is a Business Health Check — £495 + VAT, a one-off combined review of your finances and your visibility, delivered by both of us, with a clear set of priorities at the end. Credits in full against your first three months of retainer if you go on to work with us.

Book a chat Read about the Health Check · £495